Do you really need more time?

The comfort of staying busy

Have you considered that you might have too much time, rather than too little? I know how that sounds when you’re working your ass off and haven’t had a real weekend in months.

But stay with me for a second.

If you only had two hours a day to work on your business, you would make different choices. You would only do the things that move the needle.

Because you have eight, ten, or even fourteen hours a day, it’s easy to keep your options open. You work on the thing that might work, plus the backup plan, plus that other idea from last month.

You can say yes to opportunities that don’t serve your goals. You can say yes to work with clients who drain you. You can reorganize your project management system because, well, you have the time.

When you have time to do everything, you don’t choose

You try different strategies, post on multiple platforms, and create new products (because that’s more fun than selling them).

But because you’re spread thin, nothing gets the attention it deserves.

If you had only two hours a day, you would be forced to choose the best strategy, platform, and offer. But as long as you have time, you can fill every hour with activity, without ever asking if it works.

When the results don’t add up, you can say you haven’t had enough time. More often though, it’s not about time but about spending your energy across fifteen things.

More time won’t solve your problem

When you have four hours, you fill four hours. When you have twelve, you fill twelve. Not only with actions, but also with doubt, procrastination, and perfectionism.

And because your days are full, you can tell yourself that you’re working hard (which you are). Your calendar and to-do list confirm that you are doing everything you can.

But that’s exactly the problem: you are doing too much.

The answer is rarely adding more. It’s removing until you find the core twenty percent of activities that lead to eighty percent of the results.

If you write down everything you (or your team) do, you’ll get a long list. Go through it. Ask for each activity: does this bring me closer to my goal? And if not, what is the real reason you are still doing it?

It feels scary to focus

Choosing means letting go of other options. And that feels risky. Plus, you see everyone else posting five times a day, launching new products, trying every strategy. It’s hard not to think you should too.

Yet the entrepreneurs who make progress aren’t the ones doing the most things. They’re the ones who picked a few things and gave them enough focus to get results.

They don’t spend time on marketing channels that don’t serve their goals. They abandon projects when they know it won’t work. Even if they have already invested a lot of money and time.

Instead of building new products, they improve what already sells.

The people you see everywhere on every platform? They have help you don’t see. Or time you don’t have. Or a life that looks nothing like yours.

Don’t compare yourself to them. Just focus on what moves you closer to your goals.

Enjoy your day,

Yvette